Did You Know? You Can Increase Your Sales Using In-Person Selling & Online Selling
Physical Store
At AVON, the printed brochure is like a physical store.
- Face-to-face selling.
- Customers are in your area.
- Customers pay cash on delivery.
Online Store
AVON offers selling from a digital online store (AVON Store), as well as from digital brochures (access via AVON ON app)
- Digital selling.
- Customers can be nationwide.
- Customers pay with debit or credit cards & Avon customers have the added option of receiving orders from you in person & paying cash.
How do using both help you?
Find New Customers
Use these 4 easy steps to tap into a new customer base anytime, anywhere with an AVON party. You can even do it from the comfort of your own home!
Step 1
Invite
Invite family members & friends from your contact list.
Write down the places you visit regularly, like a shopping center, salon, church, library and school. All of these places present opportunities to you.
The more people that will see your products or your advertisements, the more sales you will have.
Take a look at this example: You have 10 people who see your brochure and 3 people order something. Congratulations you just got your first 3 customers now don’t stop here.
In this example you showed the brochure to 10 people, now show the brochure to 30 people and you get 9 customers. By showing the brochure to 3 times as many people you gained 3 times as many customers!
Your sales will be directly affected to how many people you are willing to show the brochure to.
Where to advertise?
(write your name and cell no on the FRONT of the brochure NB: Also write “Contact Me!”)
1) Local shopping center notice board – Print a nice picture of the AVON Lipstick and a small photo of you, write your contact details and ask customers to phone you for an appointment to view the brochure.
2) Hairs salon, nail salon – Ask the owner if you can leave a few brochures in their salon. Everyone who sits in a salon to get their hair or nails done browse through magazines to pass the time, they would love to browse through your AVON brochure.
3) Church – Place an advert in your church’s newsletter or show a brochure to a few of the ladies after church in the tea room.
4) Library – Ask for permission to leave a couple of your brochures there.
5) School – Schools are great for you to go and advertise yourself. Teachers always make time to look through a AVON brochure.
6) Doctor, Dentist reception room – People always read whatever is lying on the table in front of them in the waiting rooms so put a few brochures there.
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HOT TIP: Research shows that in general people don’t react to an offer or advertisement unless there is what we call a “CALL TO ACTION” on the offer or advert.
A “call to action” is simply saying, “Call me today!” or “Call me to see the new brochure!”, it’s basically instructing the customer to take action.
This have an effect on the subconscious of the customer and will convert in much more sales for you.
Without a call to action people will just walk right past your banner, business card or advert.
Step 2
Host An AVON Party
Let customers sample & experience AVON Products.
- Invite your family & friends to experience the products & get customer orders.
- Make sure you have samples.
- Have your brochures & order forms ready for customers.
- Best way to grow earnings.
- Virtual Party (Facebook)
Theme Your Party
Speak to your customers' specific needs.
Skincare
Fragrance
Make-up
Top-to-toe
Step 3
The Power of Link, Cross-Category & Bundle Selling
LINK-SELLING
PROMOTE RELATED PRODUCTS
If you notice your customer has bought an eyeshadow, suggest they buy one of our mascaras & eyeliners to complete their look.
Entice them further by letting them know fi they are on special this month.
CROSS-CATEGORY SELLING
PROMOTE PRODUCTS FROM DIFFERENT CATEGORIES
Promoting products from different categories is a great way to boost your sales.
If your customer is interested in our anti-ageing products, suggest they try our foundations that are enriched with vitamins & minerals to help reduce wrinkles while giving them flawless coverage.
BUNDLE-SELLING
CLUSTER 3 OR MORE ITEMS TOGETHER FOR A LARGER ORDER
Remember the more they buy, the more you earn. Create an emotional connection by selling her an entire look or story.
For example, suggest she buy AVON's umbrella & sunglasses so she can look stylish this summer together with sun-care for face & body to keep her protected.
Step 4
Close The Sale
AVON top-to-toe selling guide.
Total Earnings:
R2594.60 x 20% (discount) = R518.92
Average customer spend = R432 per customer (Estimated number for training purposes. Based on 6 customers.
The Power of 3
I recommend to start with your friends and family, then ask them for the names of their friends and their families that would be interested.
People recommend restaurants, shops, movies and more to their friends every day and so they will also recommend your products. To get your customers to recommend your AVON business:
Build Rapport – Learn about their preferences (keep track by maintaining personal profiles)
Be Direct – Ask for the names of others who would enjoy shopping with AVON
Show Appreciation – A simple “thank you” goes a long way towards growing your customer list!
A lot of times I hear “but people don’t have money anymore, it’s difficult times”.
This is not true, people spend money on all kinds of nonsense everyday.
On weekends they spend hundreds on drinks that will last them 10 minutes, or visit casinos or buy chocolates and chips with their groceries.
If you don't succeed because you were cut-off from the agent, simply write a letter on a piece of paper with your full name, ID number, Avon account and in the letter ask that you want in increase of your credit.
The 4 A's: Anywhere, Anytime, Always, Ask
It doesn’t matter where you are, don’t be afraid to ask anyone, anytime, anywhere if they would like to see the AVON brochure.
Why do I need more Customers?
This question is pretty straight forward, the more customers you have, the more you will earn.
Remember this: The more people that see the brochure, the more customers you will have.
Just like renting a shop in a busy mall where there’s lots of people, it’s just as important to show your brochure to lots of people.
More Traffic = More Sales = More Earnings
How do I keep my customers?
Make sure you have knowledge of what is in the brochure.
Every month you will find descriptions in the brochure on how to use some of the products, make sure you save the brochures and learn more about the products.
There is quite a few tips in every brochure.
Customer Service: Keep in contact with you customers and update your customer calling book.
Keep track of what your customers use, when you talk to the customer show personalized attention and even create a special just for that person’s needs.
Example: If your customer likes Tissue Oil, create a special with three Tissue Oil products and combine it in one price. You don’t have to give the customer extra discount but just combine the products for her needs. This will show her that you take care of her needs and she will reward you in return.
Sharing your experiences from the products will help you a lot in converting someone that is using other skin care products to using and buying your AVON products.
Opening your Online Store
Going online, you can reach more customers and service any customer it doesn't matter where they live in South Africa. Tap on the buttons below to learn more.
To your success,
