ANEW is Avon's hero skin care brand, and has a history of pioneering innovation bringing to market skin care breakthroughs.
It was the 1st brand to bring Alpha Hydroxy acids to the mass market and continued to lead the industry with anti-aging products containing Activinol and Paxillium technologies, pure, potent and stable Vitamin C, and a triple dose of Hyaluronic Acid - some of the most popular skincare ingredients.
The iconic anti-aging brand begins a fresh era taking another step in pioneering skin care science with their latest cutting-edge technology, PROTINOL™. Celebrating 28 years, ANEW invites women to join a movement to celebrate beauty of reinventing themselves with the best skin care science and a kinder look at their own story, the own skin.
Avon's #1 skin care brand, ANEW, just got a whole lot better!
A new look, a new advanced skin care ingredients and proven results.
With a world-first technology discovery in PROTINOL™ and Avon's most successful launch ever in the Anew Skin Reset Plumping Shots, Anew keeps delivering at the top of its class.
And now, just landed in South Africa, Avon launches the new, improved Anew day and night creams to you exclusively ahead of the Brand restage in March 2021!
The brand is starting a movement to celebrate the beauty of reinvention, reshaping the future.
So, what has changed?
The love and trusted Anew Reversalist Day & Night Cream, the Anew Ultimate Day & Night Cream and the Anew Platinum Day & Night Cream now feature the world-first, breakthrough PROTINOL™ technology for even better results in just 2 days.
The packaging is sleeker, more modern, and in-line with what Anew stands for - Premium skin care, with proven results, accessible to all.
Why PROTINOL™? What makes it that special?
PROTINOL™ is a world-first revolutionary scientific discovery made by Avon (and only Avon), which accelerates collagen production like never before.
We first saw this powerhouse ingredient in the Anew Skin Reset Plumping Shots. With 7 years of collagen loss restored in just 7 days, the proven results are extraordinary.
Adding PROTINOL™ to the Anew Reversalist Day & Night Cream, the Anew Ultimate Day & Night Cream and the Anew Platinum Day & Night Cream, means that you can now expect results in just 2 days.
Sleek, modern packaging update to Avon's best-selling serums.
Another new change within the Anew range is their best seller - Vitamin C Radiance Maximising Serum. It now comes in a brand new bottle to match it's award-winning results.
Also, look out for the updated packaging & bottle on the Anew Even Texture & Tone Seum. The same powerful formula in a chich new silver bottle.
The serum's DO NOT have PROTINOL™.
ANEW Reversalist Daily Creams
Ideal for age 30 - 45
ANEW Reversalist By Avon, the science behind your best skin.
ANEW Reversalist: plumper, more youthful and brighter looking skin, thanks to a new & superior formula featuring the exclusive PROTINOL™ which delivers fast results, offering a dual collagen boost*** and Phytol, that increases your skin's own hyaluronic acid production by over 100% in just 48 hours*.
Key Ingredients
- PROTINOL™ - A breakthrough patented technology that gives skin a better-quality collagen boost, the secret to baby skin.
- Phytol - increases your skin's own hyaluronic acid production by over 100% in just 48 hours.
Benefits
- Helps restore plumpness in 48 hours*
- Immediately doubles skin's moisture****
Usage
- Day cream: In the morning, smooth the cream over a cleansed face after the application of eye cream, but before foundation. Apply evenly before sun exposure and as needed. For best results, also use Anew Reversalist Night Cream.
- Night Cream: At night, smooth the cream over a a cleansed face after applying eye cream. If you have sensitive skin, you may experience a brief tingling sensation following the application. If this occurs, wait for ten to fifteen minutes after cleansing before applying, or try using more sparingly, or less frequently until your skin adjusts. For best results, also use Anew Reversalist Day Cream.
* Based on cell biology study
**Based on a consumer science study with 113 participants
***Based on 2 types of collagen
****Based on a clinical efficacy study with 32 participants.
ANEW Ultimate Daily Creams
Ideal for age 40 - 55
ANEW Ultimate By Avon, the science behind your best skin.
Start by visibly firming & smoothing your skin in just 2 days*. Reduce the appearance of wrinkles and improve your skin's radiance with the new & superior formula featuring the exclusive PROTINOL™ and Phloretin, provides 2x collagen power in 48 hours***.
Key Ingredients
- PROTINOL™ - A breakthrough patented technology that gives skin a better-quality collagen boost***, the secret to baby skin.
- Phloretin - restarts your skin's own collagen production by up to 83% in just 48 hours**
Benefits
- Start firming & smoothing skin in just 2 days.
- Reduce the appearance of wrinkles and improve your skin's radiance.
Usage
- Day cream: In the morning, smooth the cream over a cleansed face after the application of eye cream, but before foundation. Apply evenly before sun exposure and as needed. Can be used in combination with other treatments and moisturizers. For best results, also use Anew Ultimate Night Cream.
- Night Cream: Apply the cream once daily in the evening after applying eye cream. Massage gently over cleansed face and neck. For best results, also use Anew Ultimate Day Cream.
* Based on a consumer study of 113 participants.
** Based on cell biodata.
***Based on 2 types of collagen.
ANEW Platinum Daily Creams
Ideal for age 50+
ANEW Platinum By Avon, the science behind your best skin.
Start visibly lifting the skin just 2 days*. ANEW Platinum replenishes what your skin needs most: firmness, moisture, and elasticity. Thanks to the new & superior formulas featuring the exclusive PROTINOL™ which delivers fast results. PROTINOL™ offers a dual collagen boost with 2x the collage power** plus Arginine. ANEW Platinum increases skin cell's elastin production by 53% in just 48 hours*.
Key Ingredients
- PROTINOL™ - A breakthrough patented technology that gives skin a better-quality collagen boost, the secret to baby skin.
- Arginine - increases your skin's own elastin production by 53% in just 48 hours*.
Benefits
- Starts visibly lifting your skin in just 2 days
- Replenishes what your skin needs most: firmness, moisture, and elasticity.
Usage
- Day cream: In the morning, smooth the cream over a cleansed face after the application of eye cream, but before foundation. Apply evenly before sun exposure and as needed. For best results, also use Anew Platinum Night Cream.
- Night Cream: At night, smooth the cream over a a cleansed face after applying eye cream. If you have sensitive skin, you may experience a brief tingling sensation following the application. If this occurs, wait for ten to fifteen minutes after cleansing before applying, or try using more sparingly, or less frequently until your skin adjusts. For best results, also use Anew Platinum Day Cream.
* Based on a consumer science study with 114 participants.
**Based on 2 types of collaged.
FAQ
What is PROTINOL™ and why did Avon decide to put it into the formulas?
Why is collagen important to the skin?
What's the average time to see improvements in the skin with these new products?
Is PROTINOL™ more effective than other anti-ageing technologies?
Who is the target for this new era of ANEW?
*3d tissue comparison with a leading anti-aging brand.
**Based on cell biology study.
***Based on 2 types of collagen.
****Based on a consumer science study with 113 participants.
*****Based on a consumer science study with 114 participants.
Hello there, kindly advise if the Anew Range is suitable for sensitive skin prone to redness and broken capillaries. I am 50 years old and are looking for a firming and lifting skincare range suitable for my complicated skin type. Thank you so much.
Hi Daniela, because the Anew range has Retinol A it can give your sensitive skin a burning sensation at the start. The best is to contact your local Avon rep and ask for samples of the Anew Platinum day and nigh creams. Use it every second night to start with to feel if it’s suitable for your skin or not. Best Regards
please advise which cleanser to use with the anew platinum products i am 65 .thank you looking forward to your reply
Hi Susan, use the Anew Purifying Jelly Cleanser 150ml. Best regards.
Please advise which cleanser is best to use with Anew Platinum. I’m 65 years old with a combination skin T panel & dry cheeks.
I purchased the Radiance tinted moisturising Day Cream in November & I’m pleasantly surprised in the looks of my skin.
I’m look to try the AVON skin program suitable for me.
If not the a Anew Platinum the maybe the Radiant Skin 3 step but which cleanser?
Thank you I look forward to a response so I may order by 5th December.
Hi Carol, I’m pleased to hear that you are having great results with the Radiance Day Cream.
Yes the Radiant Skin 3 range should work well for you, as a cleanser use the ANEW Purifying Jelly Cleanser, code 1334439. It will work well for your skin type.