A-Firm

Justine A-Firm Complex Range

Anti-Ageing for 35+

The A-Firm original range is where technology meets nature and where the signs of ageing meet their match.

Reason to believe: This range has been formulated with an active which is obtained from the leaves of the tropical bush cassia alata also known as the candle bush. It offers effective protection against photo-ageing both at the cellular level and on the skin’s surface.

A-Firm Eye Repair Serum

Normal to dry skin

Action

• Helps prevent the effects of photo-ageing by helping to protect the skin’s structure against the damaging effects of the sun
• Reduces the appearance of fine lines and wrinkles

  

• Provides nourishment and lasting hydration while soothing skin

Results

• Skin is regenerated and hydrated
• Texture is firmed and tightened

Key Ingredients

• Cassia alata leaf extract
• Methyl gluceth-20
• Retinol
• Chamomile extract

Directions for use: Gently pat around the eye area using your ring finger. Apply before moisturising.

A-Firm Day Complex SPF 15

Normal to dry skin

Action

• Reduces the appearance of fine lines, wrinkles and discoloration
• Helps counter the damaging effects of the sun by protecting the skin’s structure

  

• Provides rehydration
• Provides broad-spectrum protection against the sun

Results

• Skin is firmed and tightened for a fuller, more youthful-looking appearance
• Texture is supple and soft and skin is well moisturized

Key Ingredients

• Cassia alata leaf extract
• Hyaluronic acid
• Vitamin E
• Unique Sunscreen Complex

Directions for use: Gently massage into face and neck with fingers. Use every morning after cleansing and toning. Avoid eye area.

A-Firm Night Complex

Normal to dry skin

Action

• Reduces the appearance of fine lines, wrinkles and discoloration
• Collagen stimulator helps to firm skin

  

• Enhances skin’s moisture content and its ability to store moisture
• Helps protect skin against UV-induces damage.

Results

• Skin is firmed and tightened for a fuller, more youthful-looking appearance
• Antioxidant properties improve texture and suppleness.

Key Ingredients

• Cassia alata leaf extract
• Avocado oil
• Wrinkle corrector

Directions for use: Gently massage into face and neck with fingertips. Use every evening after cleansing and toning. Avoid eye area.

Justine A-Firm Intensive Range

Anti-Ageing for all ages

A-Firm Intensive range will expand to encompass a number of anti-ageing products targeted at specific areas of concern.

A-Firm Intensive 14-Day Night Repair Serum

Normal to dry skin

Action

• Helps boost the skin’s natural night-time ability to repair itself and strengthen its natural defenses against daily stresses

  

• Helps combat photo-ageing and UV damage
• Calms and soothes redness and minimizes peeling
• Reduces the appearance of wwrinkles and fine lines
• Relieves tight skin and smooths flaky, dry patches

Results

• Maximum moisture retention leaves skin feeling soft, smooth and nourished
• Red, irritated skin is soothed and complexion is supple and hydrated

Key Ingredients

• Repair Complex
• Pro-vitamin B5
• Chamomile extract

Directions for use: Apply a small amount over cleansed face and neck every night for 14 days. Follow application with moisturizer  Give skin a two-week break and then repeat the cycle.

A-Firm Intensive Face and Neck Collagen Serum

Normal to dry skin

Action

• Collagen is boosted and skin’s suppleness, strength and resilience are improved
• Draws moisture into skin to boost moisture content

  

• Increases firmness of the neck and elasticity of the face after 14 days*
• Increases tightening effect on neck and face after 28 days*
• * Based on an objective evaluation in a clinical study

Results

• Skin is moisturized and feels soft, smooth and silky
• Complexion appears fuller, more youthful and revived

Key Ingredients

• Cassia alata leaf extract
• Polypeptide complex
• Unique moisturizing factor
• Advanced Emollient Blend
• Methyl gluceth-20
• Chamomile extract

Directions for use: Apply every morning and evening after cleansing and toning. Follow with moisturizer.

A-Firm Time Reversal Range

Anti-Ageing for 45+

The A-Firm Time Reversal range is a technologically advanced line of products designed to address the skincare needs of more mature skin. At this age, skin needs more intensive care and these products are designed to visibly reduce the appearance of lines and wrinkles. Consumer studies have shown that with A-Firm Time Reversal skin can look up to five years younger.

Reason to believe: This range is formulated with advanced ingredients such as eclipta prostrata extract which is widely used in both Chinese and Ayurvedic medicine for its soothing, calming and skin-conditioning properties; and carrot root extract which is rich in beta carotene and Vitamin A and helps to treat skin damage and promote the skin’s overall health.

Time Reversal Anti-Ageing Eye Cream

All skin types

Action

• Formulated to effectively address multiple signs of ageing around the delicate eye area.

  

Results

• Significantly reduces the look of wrinkles and wrinkle depth in just 14 days*
• Reduces the appearance of dark circles in just 28 days*
• Helps to increase firmness and improve the appearance of expression lines
• Eye area looks well rested and healthier
• * Based on a clinical study of product when applied twice daily

Key Ingredients

• Sweet almond oil
• Vitamin E
• Beech bud extract

Directions for use: Using the ring finger, gently dab cream around the eye area. Use before day and night creams.

A-Firm Time Reversal Anti-Ageing Day Cream SPF 25

All skin types

Action

• In two weeks, the appearance of lines and wrinkles is reduced and skin feels firmer*
• In four weeks the appearance of deep wrinkles is dramatically reduced and skin feels stronger and more supple*

  

• After eight weeks it erases up to five years from skin’s appearance*
• * Based on a consumer study

Results

• Skin is conditioned and looks and feels much firmer
• Complexion takes on a healthy and youthful appearance

Key Ingredients

• Eclipta prostrata extract
• Carrot root extract
• Glycolic acid
• Unique Sunscreen Complex

Directions for use: Gently massage into neck and face with fingertips. Use in the morning after cleansing and toning. Avoid eye area. Warning: contains oxybenzone.

A-Firm Time Reversal Anti-Ageing Night Cream

All skin types

Action

• Fast-penetrating for optimum moisturisation
• Overnight the appearance of fine lines and wrinkles is diminished*

  

• After four weeks the appearance of fine lines, wrinkles, spots and discolorations is dramatically reduced*
• After eight weeks it erases up to five years from skin’s appearance*
• * Based on a consumer study

Results

• Skin looks fresh and well rested

Key Ingredients

• Eclipta prostrata extract
• Carrot root extract
• Squalane

Directions for use: Gently massage into neck and face with fingertips. Use evenings after cleansing and toning. Avoid eye area.

A-Firm Time Reversal 7-day Anti-Ageing System

All skin types

Action

• Formulated as an intensive 7-day treatment to restore your skin’s youthful appearance.

  

Results

• Immediately boosts skin’s moisture content by 153%*
• Reduces the look of dark age spots in just 3 days**
• By day 7 the skin is transformed to look younger and more even toned*
• * Based on a clinical study
• ** Based on a consumer study

Key Ingredients

• Carrot root extract
• Licorice extract
• Shea butter
• Glycerin

Directions for use: Use one ampule per day on cleansed face, neck and chest (half in the morning and half in the evening) followed by moisturizer  Apply a small amount to fingertips and gently smooth on to skin using an upward and outward motion. Excess product can be applied to the back of hands. Use this treatment once a month or as often as required to complement your current skincare routine.